fashion brand

Laretta is born from the dream and excitement of the young designer Lara Serrano, who after graduating in economics decides that her path lies elsewhere. Taking a turn in her career, she decides to enroll in the fashion design master’s program at IED Barcelona.

Through Laretta, Lara aims to create an atmosphere where tradition, craftsmanship, and modernity coexist, exalting the beauty of the customary and channeling all of this through garments with large and exaggerated volumes.

Laretta is aimed at all those fashion lovers who appreciate garments that tell stories.

Laretta has been a finalist for the Allianz Confidence in Fashion award at the Mercedes Benz Fashion Week in Madrid. She has also participated in the 080 Barcelona Fashion runway and has been featured in various international magazines such as Vogue Spain, Harper’s Bazaar Spain, Elle Bulgaria, and Neo2.

In addition to her own brand, Lara has collaborated as a stylist and assistant for Reveligion, Vogue Japan, Dior Cruise 23, Número Netherlands, El Corte Inglés, and more.